Hecker Construction Company (Tampa, Florida) has specialized in all marine construction and renovation phases since 1973.

  • Logo Design
  • Brand Identity
  • Corporate Identity
  • Illustrations
  • Icon Set Design

The client reached out with the idea of developing a modern and easily recognizable brand identity with simple, geometric shapes and minimalistic construction elements. The goal was to create a visual identity that would set Hecker Construction apart from other companies in the field, presenting a more professional image and bringing in fresh clients.

With this brief in mind, we went straight to the drawing board.

We designed a logo with straight-cut lines and a geometric form combining various hidden construction elements.

The structure of the logo consists of two L shapes, an abstract crane silhouette, and a prefabricated concrete element, which forms the letter H. The rest of the brand identity is created in the same minimalistic style, with bold colors and geometric line illustrations.

Hecker Construction Inc. / 2018