Hecker Construction Company (Tampa, Florida) has specialized in all marine construction and renovation phases since 1973.
- Logo Design
- Brand Identity
- Corporate Identity
- Illustrations
- Icon Set Design
The client reached out with the idea of developing a modern and easily recognizable brand identity with simple, geometric shapes and minimalistic construction elements. The goal was to create a visual identity that would set Hecker Construction apart from other companies in the field, presenting a more professional image and bringing in fresh clients.
We designed a logo with straight-cut lines and a geometric form combining various hidden construction elements.
The structure of the logo consists of two L shapes, an abstract crane silhouette, and a prefabricated concrete element, which forms the letter H. The rest of the brand identity is created in the same minimalistic style, with bold colors and geometric line illustrations.
