Even if you have been living under a rock, chances are you’ve seen the Apple logo and remember it.
Logos tend to stick around in people’s heads. They are a visual representation of your brand’s identity that elevates your professional appearance and separates your business from the rest.
Everyone needs one.
You are introduced to a potential client.
You tell them your name and website.
They forget it the next day.
What if you tried this: A business card. Letterhead. Envelope. All on brand.
Because writing it out on a napkin is so last century, and amnesia is not an excuse.
Imagine you have a friend called Steve. You like Steve. Steve is always on time, wears polo shirts, and is very shy in public. Suddenly, Steve is an hour late. He’s wearing a leather jacket and talking very loudly.
How does this make you feel?
Humans like consistency. It creates trust.
Brand standards provide rules and guides
for fonts, colors, and imagery, so there are no surprises.
You know you can always count on Steve to be Steve.
Are you feeling unseen in a sea of similar businesses? Branding is what will help you swim to the top and stay afloat.
It’s your business’s unique presence and personality: the name, logo, colors, imagery, tone, and the values you promote.
Start from scratch or refresh and restart the growth of your business today.
Adults are similar to children.
Our attention span is limited.
We like imagery more than words.
Illustrations are engaging, clear, fun, and self-explanatory. This makes all the difference in making your customers stick around in a fast-paced world.
Yes, your product should be great. But if your packaging sucks, nobody will care enough to buy it and get the chance to experience the greatness that’s hiding on the inside.
There are too many good products out there. Let’s make yours stand out in any package crowd.
What is the difference between a boring block of text you immediately want to click away from and a simple sentence that makes you want to JOIN, BUY, CLICK, READ MORE?
Good copy.
